How Roy Rogers Plans to Thrive in a New Era of Restaurants

Legacy brands, as well-established cornerstones in the quick-service restaurant industry, have maintained their appeal to generations of families across the country over many years, and this success is not a coincidence. These brands have earned the respect and loyalty of their patrons by rooting themselves in solid values with attractive menu offerings underpinned by a distinctive, heritage-driven identity. However, delivering transformative growth in today’s competitive marketplace presents many challenges.