Roy’s really hits the nostalgia sweet spot. It’s what separates the brand from others.

Today, there’s a touch of nostalgia in every Roy Rogers Restaurant, a nod to our history and tradition and the “Code of the West” that the brand represents. This legacy offers each new location a built-in following and loyal fan base of “Royalists”. These customers have loved the brand for years and know to expect a cut above in food quality and experience. A Roy’s promise that keeps them coming back again and again for a memorable and meaningful dining experience.

We remain faithful to the Roy Rogers traditions and stay committed by serving an appealing choice of menu items, made with the best ingredients and served through its core values: integrity, honesty, education, safety, family and community involvement.

When it comes to the fascinating saga of American fast food, the tale of Roy Rogers Restaurants is a true standout. As a brand born from the popularity of a silver-screen cowboy, it’s a story that combines a Hollywood namesake, culinary ingenuity, and business acumen.

The Roy Rogers Restaurant concept was started in 1968, the enterprise was the brainchild of the Marriott Corporation. The brand owes its name and branding to the legendary cowboy actor and singer, Roy Rogers. Marriott leveraged Roy’s wholesome cowboy image to lend a distinctive persona to its new venture.

Unlike many of its contemporaries that specialized in a limited selection of fast food staples, Roy Rogers Restaurants dared to be different. It offered a wider array of fare — from burgers and fried chicken to roast beef sandwiches and a breakfast bar. The “Fixin’s Bar,” was introduced in the early 1970’s, and it remains a beloved feature where customers could customize their orders with a variety of toppings, this was another novel concept that proved popular among patrons.

Today, the folklore and menu of Roy Rogers can be shared, repeated and multiplied in your market as well!

Roy Rogers features a menu created to serve multiple generations during all three dayparts – breakfast, lunch and dinner. The brand is famous for serving up a “Triple Threat” – three popular main dishes roast beef, burgers and chicken – served with a quality and freshness that sets a new standard in the quick service segment.

From breakfast sandwiches and platters, to our Double R Bar Burger®, top inside round, USDA Choice roast beef, and fresh, never frozen fried chicken, Roy Rogers is known for quality and being a cut above a typical QSR…a difference our Royalists notice.

Our signature Fixin’s Bar® features fresh lettuce, freshly sliced tomatoes, onions, pickles and more. Guests are empowered to dress their sandwiches the way they like them without the need for a special order, and our sides and desserts offer something for everyone.

Yes, we seek ambitious, driven applicants that are community minded and have the business background to hire and lead a team. Restaurant or Franchising Experience with a proven track record is preferred.

We require that potential franchisees demonstrate a net worth of $1 million minus their residence and $500,000 in liquid assets. It’s important to have this kind of financial stability as a business owner so you can better navigate the demands and challenges of establishing your franchise.

$755,250 – $1,580,950* plus there are certain ongoing costs including the 5% Royalty Fee and 1.5% Marketing Fee.

* Based on the Average Revenue of franchised and corporate locations during the 2023 fiscal year. Please see Item 19 of our current Franchise Disclosure Document for further details.

The top 25% Roy Rogers locations average $2.6M in annual sales; 50% average $2.2M and the combined store average in 2023 was $1.8M*

* Based on the Average Revenue of franchised and corporate locations during the 2023 fiscal year. There is no assurance, however, that your restaurant will do as well. Please see Item 19 of our current Franchise Disclosure Document issued May 2024 for further details.

For qualified candidates, we are currently offering an incentive program that reduces initial franchise fees and royalties, to lower some of the initial costs incurred to open and build a new QSR business. These discounts and savings potentially offset “start up” expenses – reducing the operator’s financial burden and creating a more feasible and quicker path to profit and growth. Please see our May 2024 Franchise Disclosure Document for more information.

Our brand is expanding across the East Coast, especially along the I-95 Mid-Atlantic corridor for corporate and franchise locations. We are especially keen to open in and around markets where Roy Rogers Restaurants were prevalent in years past. See available markets here.

We work closely with new owner/operators to evaluate prospective trade areas and site locations. We help you adapt flexible store formats to fit various types of properties, whether in busy urban centers, highway locations or suburban retail clusters. We have strong landlord relationships, and we leverage our experience with 23 corporate locations and use data-driven analysis to help you pinpoint the best areas for expansion and future growth opportunities. Our study includes analysis of the local real estate and demographic, traffic, retail and competitive demand factors, plus operational efficiencies and a variety of other considerations to help candidates evaluate markets primed for a new Roy Rogers.

When you invest in your Roy Rogers restaurant, you can look forward to a proven business model delivered with comprehensive support to train your team on time-tested procedures and processes with everything you need to open and operate your franchise successfully. Our brand features a flexible operating model to leveraging business technology systems that enable data-driven decision making and efficiencies, to best-in-class marketing strategy focused on co-branded partnerships and menu innovation. We are a values-driven organization maniacally focused on quality products, people, experiences and businesses.

Complete and submit the online form. Upon receipt, a Roy Rogers Franchise Development Representative will contact you to discuss your interest, provide information and schedule a personal meeting as appropriate.