Roy Rogers Refranchises Restaurants in Bid to Lure Franchisees

In an effort to attract new franchisees to the system and recharge stagnant unit growth, Roy Rogers is refranchising stores in its core Mid-Atlantic markets. The new strategy is the latest move made by the 56-year-old western-themed restaurant chain that has struggled to gain organic franchise interest in the competitive quick-service dining space since its peak in 1990 when there were well over 600 Roy Rogers locations scattered up and down the East Coast.