Blaze Your Trail.
The Roy Rogers Difference.
Timeless Appeal
An Iconic Brand with a 50-year History of Shaping the QSR Landscape
For over 50 years, Roy Rogers has built up a loyal following across multiple generations. We like to call them “Royalists.”
On any given day, our restaurants see hard-working men and women stopping in for a delicious breakfast or lunch, friends meeting for a midday meal, executives delivering a business lunch or catering to their offices, families with young children going through the drive thru or picking up our curbside offerings, or seniors enjoying an evening out.
Delivering on Roy’s promise of good food, fast and with friendly service, Roy Rogers creates memorable and meaningful experiences, which has inspired generations of Royalists to come back day-after-day, year-after-year.
Restaurant Design for Any Footprint.
New Store Design Equipped to Handle High-Volume Drive Thru and Delivery
Our New Store Design Was Created With Any Footprint In Mind.
From traditional free-standing restaurants with drive thru options to non-traditional travel plazas, airports and college campuses, Roy Rogers is adaptable, flexible and comfortable.
The informal, yet modern, Western décor of our restaurants is just right for family and on-premise dining, and the back-of-the-house has been optimized for delivery, curbside pickup and high-traffic drive thru.
Our team of real estate professionals will work with multi-unit operators to determine the best locations and prototype for your market.
Something for Everyone
Quality Menu Featuring Guest Comforts and Limited Time Innovations
We know quality matters when it comes to the food guests choose to eat.
Roy Rogers offers all three dayparts – breakfast, lunch and dinner. We are also known for the big three – roast beef, burgers and chicken – served with a quality and freshness that sets a new standard in the quick service segment.
From breakfast sandwiches and platters, to our Double R Bar Burger®, top inside round, USDA Choice roast beef, and fresh, never frozen fried chicken, Roy Rogers is known for quality and being a cut above a typical QSR…a difference our Royalists notice.
Our signature Fixin’s Bar® features fresh lettuce, freshly sliced tomatoes, onions, pickles and more. Guests are empowered to dress their sandwiches the way they like them without the need for a special order, and our sides and desserts offer something for everyone.
Seasoned Support
With leadership from the world’s largest franchise brands – we know what it takes to drive business growth and our attention to our owners is relentless, gracious and urgent.
From offering a flexible operating model to leveraging business technology systems that enable data-driven decision making and efficiencies, to best-in-class marketing strategy focused on co-branded partnerships and menu innovation, we are a values-driven organization maniacally focused on quality products, people, experiences and businesses.
Testimonials
“I love being a Roy Rogers franchisee. When you’re part of a legacy brand like this, you don’t have to reinvent yourself. We have a loyal base of guests that we have an opportunity to serve in our restaurants over and over. My dream is to become the biggest Roy Rogers franchisee in the system. I started with one site in 2015, then opened a second and then a third. Encouraged by my continued success, I acquired three more stores in Virginia in 2022 and 2023 and in 2024, I purchased a nearby corporate location for my 7th store!”
Mohammad Haque
MA Foods LLC former Wendy's SVP, multi-unit Roy Rogers owner/operator - Aspen Hill, Waldorf, La Plata & Solomons, MD and Belle View, Woodlawn & Manchester, VA
“Roy Rogers’ menu meets a variety of tastes with a breakfast offering, roast beef, burgers, and fried chicken. The variety and the freshness of the product are why HMSHost and Roy Rogers have had a unique history together for so many years.”
HMSHost
multi-concept developer; multi-unit Roy Rogers owner/operator
Join our group of trailblazing multi-unit franchisees and grow with us.